For more than 25 years I have designed and executed marketing and communications strategies that deliver results for Fortune 500 corporations, small businesses, start-ups, associations, non-profits, churches, school districts and individuals.
Employment Background
Goodyear Tire & Rubber Company
Vice President, North America Communications
In just two years, shaped the creation of a formal communications function for Goodyear North America including establishment of best-in-class corporate communication practices, crisis and issue management processes, an internal communications platform and a team of highly competent, innovative leaders to build upon the momentum.
The Dow Chemical Company
Senior Global Public Affairs Leader
Over the course of 20 years of continual advancement and increased responsibility, impacted nearly all aspects of Public Affairs for the Fortune 50 company. Key accomplishments included:
- leading the business branding effort for all business units globally
- creating a comprehensive, global trade show management strategy to optimize business value of conference and exhibit activity
- created and implemented an integrated, award-winning communication program to launch Dow's first ever e-commerce platform
- promoted product and business model innovation and developed strategies for launching new businesses and products
- designed a strategy to roll out a functional vision which institutionalized culture change within the group
- positioned a business unit for significant expansion and growth during period of heavy competition and industry rationalization
- developed and managed comprehensive strategically aligned internal and external communications for several product lines
Dow Kokam
Global Public Affairs Director
As a member of the executive leadership team from its inception, generated funding, established the brand, established industry leadership position and generated demand for the start-up joint venture. Led the strategic planning and execution of all aspects of branding and public affairs including marketing communications, site communications, government affairs, corporate reputation, issues and crisis communication, community relations and employee communications for the newly created company.